Apple Inc
Apple Inc. is a common name across the world. One of the top pioneers in the US IT industry, Apple has been at the helm of developing products that make top-class user experience. From iPads to iPhones and accessories, Apple has set a tone for innovation that their competitors have no choice but to follow. With an astonishing 1 billion users globally, this IT company enjoys one of the most loyal customer bases you can find anywhere in the world.
About The Company
Established in 1976, Apple Inc. is a common name across the world. One of the top pioneers in the US IT industry, Apple has been at the helm of developing products that make top-class user experience. From iPads to iPhones and accessories, Apple has set a tone for innovation that their competitors have no choice but to follow. With an astonishing 1 billion users globally, this IT company enjoys one of the most loyal customer bases you can find anywhere in the world. Apple sold its billionth iPhone in 2016.
Apple became the world’s first company to record a market capitalization of $1 trillion and roughly two years later, became the first publicly traded U.S. company to surpass $2 trillion ite the world’s most valuable company.
Apple produces a diverse range of products. One of the biggest reasons why Apple is so famous and has an unflinchingly loyal customer base is its ability to create innovative and easy-to-use features-a combination that simply means “unbeatable” for the competition. The main goal while designing any product is the same: achieving the maximum user-friendliness possible with a wow factor built-in. Apple has managed to keep pace with the leaps in technology to wow the markets and consumers worldwide.
Consistency and trust have become a part of their brand legacy. Whether a customer is asking for a new product or requesting after-sales service, they can rely on the company as it never disappoints a customer.
Apple’s company culture is a critical factor in maintaining this brand image. The company’s hiring process includes choosing the best of the talent pool. Whether the company has to wait for a week or a year, Apple Inc. has never had to compromise on its hiring policies. Their hiring doesn’t depend on the candidate’s experience. Instead, inherent talent like his/her creativity, dedication to innovation, secrecy, and most importantly: whether the employee can strive in a moderately combative environment are given more importance.
Steve Jobs, the charismatic and late co-founder of Apple, instilled a combative approach to the leadership in the company that is still followed. Tim Cook, the CEO of Apple has scaled incredible heights leading Apple to the success it enjoys today. Tim shares the same philosophy as Steve : “To pledge his commitment to innovation and excellence.” This has created a culture of excellence in the company where all employees strive to show their best, most creative solutions possible, not only to earn promotions but to ensure customer satisfaction.
Tim Cook
Tim Cook has won several awards for his work at Apple and for serving the community as an active part of society. He was recently awarded Human Rights Campaign’s Visibility Award and recognized by Fortune as World’s Greatest Leader.
Apple has been recognized and awarded for its environmental efforts by the UN’s Global Climate Action Program. The company was a key player in restoring the 11,000 hectares of mangrove forest in Colombia.
Apple’s environmental efforts combined with its dynamic business model are likely to lend the company to its consumers. The management has created a business model that will adapt to the needs of the consumers, regardless of which country it operates in.
Apple has over 500 stores in 25 countries today. Their ability to compete with thorough market research and employ the best talent are some of the reasons the company has never had a product fail in the market. Their successful expansion over the past few decades is a testament to the fact that the company has its product and people policies working perfectly.
Apple’s 10-year-plan for future technology was revealed in 2017. From virtual reality to HomePod computing, this plan aims to make new technology accessible and affordable. Apple was initially hesitant in entering the Virtual Reality market but has created an employee base that builds the tools to make futuristic content.
Apple’s dedication to creating innovative products is likely to help them retain their position despite the tough circumstances. With the current pandemic leading to alarming casualties in many countries, Apple aims to expand and provide health-related features, especially in the Apple Watch.
With its expansion plans, the company aims to create more than 20,000 jobs by 2023 in the US alone. As the company tests new technology for their upcoming products, they’ll expand their talent pool to include not only the best in the US but the best in the world.
Apple is now a recognised market leader in creating innovative technology. As the needs of people expand, there is no doubt that Apple’s dynamic business model and deep understanding of its customer’s requirements will help the company flourish for years to come. As Tim cook says ““The sidelines are not where you want to live your life. The world needs you in the arena.”
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