alphabroder – Prime Line products build brands, champion causes, acknowledge achievements, and offer limitless solutions to their partners, with more than 6,500 styles from 60+ brands of classic and trending apparel and products like drinkware, bags, journals, and more. Their Customers are promotional product distributors, athletic team dealers, screen printers, embroiderers, online retailers, and thousands of other businesses.
“Our Customers work hard and fast, which is why we have positioned our 8 distribution and production facilities to cover 99% of the US population in a one to two-day ship. Our primary focus is earning the trust of our Customers,” said Dan Pantano, President and Chief Executive Officer.
The company’s vision statement says they want to ‘Be the Most Trusted & Valued Partner for Branded Products & Services.’
And their mission is to ‘Empower our Customers to Brand the World Through Market-Leading Service, Products and Solutions.’
“icare stands for integrity, Customer care, accountability, respect, and excellence. These core values serve as the foundation from which we base our internal culture as well as our service to alphabroder – Prime Line’s valued Customers. The company’s vision, mission, and goals are rooted in our values,” added Dan Pantano.
alphabroder – Prime Line is supported by private equity partners. This partnership has provided access to the capital needed to make several successful acquisitions. The acquisitions have positioned alphabroder – Prime Line as the only true ‘one-stop-shop’ in their industry.
Despite the sales decline the industry experienced in 2020 as a result of COVID-19, in 2021, the company regained momentum and got back to 2019 levels of sales. They expect to significantly outperform the past achievements in 2022.