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alphabroder – Prime Line

alphabroder – Prime Line

The company lists education and awareness as critical components of its sustainability efforts and has created a three-factor method for validating the products in its line with accurate and verifiable global sustainable components, sustainable manufacturing practices, and a responsible mindset.

alphabroder – Prime Line products build brands, champion causes, acknowledge achievements, and offer limitless solutions to their partners, with more than 6,500 styles from 60+ brands of classic and trending apparel and products like drinkware, bags, journals, and more. Their Customers are promotional product distributors, athletic team dealers, screen printers, embroiderers, online retailers, and thousands of other businesses.

“Our Customers work hard and fast, which is why we have positioned our 8 distribution and production facilities to cover 99% of the US population in a one to two-day ship. Our primary focus is earning the trust of our Customers,” said Dan Pantano, President and Chief Executive Officer.

The company’s vision statement says they want to ‘Be the Most Trusted & Valued Partner for Branded Products & Services.’ 

And their mission is to ‘Empower our Customers to Brand the World Through Market-Leading Service, Products and Solutions.’

“icare stands for integrity, Customer care, accountability, respect, and excellence. These core values serve as the foundation from which we base our internal culture as well as our service to alphabroder – Prime Line’s valued Customers. The company’s vision, mission, and goals are rooted in our values,” added Dan Pantano.

alphabroder – Prime Line is supported by private equity partners. This partnership has provided access to the capital needed to make several successful acquisitions. The acquisitions have positioned alphabroder – Prime Line as the only true ‘one-stop-shop’ in their industry. 

Despite the sales decline the industry experienced in 2020 as a result of COVID-19, in 2021, the company regained momentum and got back to 2019 levels of sales. They expect to significantly outperform the past achievements in 2022.

Management Team

A global company with an international employee community of more than 2500 people, the company encourages the sharing of ideas at every level. The team likes to challenge the status quo, push boundaries and reassess to remain agile and adaptive.

The company is led by Dan Pantano, President, and Chief Executive Officer. A proven leader and highly motivated senior executive, Dan has extensive experience building, developing, and leading high-performing teams. A strong team player with a collaborative leadership style, he believes in empowering his people to make decisions and be accountable for results.

Supporting Dan Pantano is a team of experienced and able leaders

  • Bernie Guerin – Chief Financial Officer
  • David Clifton – Chief Marketing and Customer Experience Officer
  • Andrea Routzahn – Chief Merchant
  • Marc Held – Senior Vice President – Sales
  • Marc Sule – Chief Information Officer
  • Peter Gelfman – Chief Legal Counsel
  • Mark Lawrence – Chief Operating Officer
  • Richard Emrich – Chief Human Resources Officer

They have clearly identified the leadership priorities for 2022:

  • Continue to drive empowerment & employee engagement
  • Create Profitable Organic Growth
  • Drive continuous improvement of the Customer Experience
  • Achieve Operational Excellence
  • Enhance Financial Optimization

A Rich Brand & Product Portfolio

alphabroder – Prime Line is the industry leader in bringing the finest retail brands to Customers. Current brand partnerships include lifestyle brands Vineyard Vines and Nautica, premier outdoor brands Spyder, Columbia, Marmot, top athletic brands Puma, Under Armour, Champion, and essential workwear brands Dickies, Dri Duck, and Berne.

Their private brands like Devon & Jones, Harriton, and CORE 365 offer retail quality apparel and accessories at value price points for Customers whose budgets may be tight, but quality expectations are high.

They carry more fashion brands than anyone else in the industry and with the deepest inventory in the top brands.

The companies that make up alphabroder – Prime Line have rich histories going back more than 100 years. This diversity of these companies and the allegiance of more than 90,000 Customers continues to fuel alphabroder – Prime Line’s innovation agenda.

Sustainability, CSR

In 2020, alphabroder – Prime Line allocated resources to examine their sustainability protocols and establish a corporate ‘Green Team’ initiative.

The company lists education and awareness as critical components of its sustainability efforts. With that in mind, it has created a three-factor method for validating the products in its line with accurate and verifiable global sustainable components, sustainable manufacturing practices, and a responsible mindset.

Bridgeport Mission – “We are pleased to support the charitable efforts in our local communities. One example is the long partnership with the Bridgeport Mission, which includes an annual Thanksgiving food drive,” said a team member.

Future Outlook

Coming out of Covid, the company re-evaluated its strategy and has invested in the best Customer experience and their employees, who are their
most important asset, to prepare for a successful future.

Dan Pantano President and CEO

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