SmartDreamers: The AI Recruitment Marketing Platform for Next-Gen Talent Acquisition

In 2014, Mihai Ceusan joined the company as CTO and Co-Founder, contributing his enthusiasm for startup environments. United by a common vision, the two began to create their product, which would ultimately evolve into a SaaS Recruitment Marketing Software solution. The first investment round was completed in 2014, and by 2016, the company had begun to gain traction in the Central and Eastern European (CEE) region. However, they soon recognized that the market was too limited for their original business model. In 2018, they redirected their efforts toward a SaaS Recruitment Marketing Software solution with the goal of modernizing talent acquisition. This strategic pivot marked a significant turning point, enabling them to attract clients on a global scale.

In February 2019, SmartDreamers secured their first international customer, L’Oréal, which recognized the potential of their vision and took a chance on a nascent startup. This collaboration pushed SmartDreamers to step beyond their comfort zone, requiring them to adapt their product for integration with some of the world’s largest corporations.

Today, SmartDreamers is celebrated as one of the leading recruitment marketing platforms in the sector. Their product is built on a straightforward yet impactful philosophy: to bring the best marketing practices into talent acquisition while prioritizing the candidate experience. This focus has allowed them to address critical gaps in the talent acquisition landscape, such as templated career websites, inadequate tracking capabilities, and exaggerated AI claims.

At SmartDreamers, innovation lies at the core of their operations. They are committed to ensuring that every new feature they introduce undergoes rigorous scrutiny: how does it enhance the candidate journey? This dedication to innovation has empowered them to launch new solutions that elevate the candidate experience.

The company’s core values revolve around an obsession with customer experience. They recognize that talent acquisition leaders have a variety of software options, but they emphasize cultivating enduring relationships grounded in trust, open communication, and a shared vision for success. Approximately half of their team is dedicated to product development, ensuring that they consistently deliver cutting-edge solutions to the market.

SmartDreamers’ Talent Attraction platform serves as a centralized hub for talent branding and advertising. It enables users to streamline and automate their talent branding ecosystem within a single platform, creating a data-driven talent marketing engine that accelerates hiring while reducing costs. The platform integrates with multiple social media channels, including Facebook, Google, LinkedIn, Reddit, and Instagram, and offers features specifically designed for talent marketing advertising.

Additionally, the platform includes remarketing ads that help bring back users who have visited their career website but have not yet submitted applications. This feature allows employers to communicate their employer brand narrative and provide relevant content that addresses candidates’ inquiries and prepares them to apply.

Furthermore, SmartDreamers’ platform features real-time reporting dashboards that track the candidate journey from the initial ad click to hiring. These analytics enable users to determine which channels are most effective and to make informed, data-driven adjustments to their recruitment marketing strategies.

Adrian Daniel Cernat, CEO and Founder

“Our platform offers a full suite of tools and services – empowering global enterprises with innovative products like Career Site, CMS, CRM, AI Automation, Paid Advertising, and Employer Branding solutions.”