
Suzanne Martin - Founder and CEO


RealSpot brings influencer marketing to small businesses by transforming everyday people into a new breed of influencers
stands out from other platforms due to its unique approach to connecting businesses with their local communities. Unlike traditional social media platforms, RealSpot focuses solely on fostering local connections and interactions. This niche approach allows businesses to target their marketing efforts specifically to their local customer base, resulting in more meaningful and effective engagement.
RealSpot provides users with insights into their surroundings through its Vibes page, offering updates on the newest hot spots. As individuals document their experiences, they not only curate their personal photo collections but also contribute to the profiles of local businesses. By supporting beloved establishments and highlighting community activity, RealSpot users play an essential role in showcasing the vibrant life around them. Upon downloading the app, users find themselves on an interactive spots map, where they can actively participate in sustaining the American dreams thriving in their vicinity.
What makes RealSpot stand out?
RealSpot stands out from other platforms due to its unique approach to connecting businesses with their local communities. Unlike traditional social media platforms, RealSpot focuses solely on fostering local connections and interactions. This niche approach allows businesses to target their marketing efforts specifically to their local customer base, resulting in more meaningful and effective engagement.
RealSpot also differentiates itself through its emphasis on authenticity. In an era where social media is often criticized for promoting superficiality and fake personas, RealSpot provides a genuine and transparent platform for businesses to connect with their customers. This authenticity helps to build trust and loyalty among users, making RealSpot a preferred choice for those seeking genuine interactions.
Furthermore, RealSpot offers a cost-effective solution for businesses to reach their local communities. Unlike traditional advertising methods that can be expensive and have limited reach, RealSpot provides an affordable platform that allows businesses to connect with their target audience without breaking the bank. This affordability makes RealSpot an attractive option for small and local businesses looking to maximize their marketing efforts within their community.
How does RealSpot help?
RealSpot is a platform that empowers individuals to become influential trendsetters by leveraging the power of geo-targeting and inspiring content. Through RealSpot, regular people can share their real experiences, spreading good vibes, music lyrics, and uncovering hidden local spots.
One of the key features of RealSpot is its geo-targeting capability. Users can tag their posts with specific locations, allowing others in the same area to discover and engage with their content. This not only helps in building a sense of community but also enables users to connect with like-minded individuals who share similar interests and passions.
RealSpot encourages users to share their authentic experiences, whether it’s discovering a new coffee shop, attending a live music event, or exploring a hidden gem in their city. By sharing these real experiences, users can inspire others to try new things, explore their surroundings, and embrace their local culture. The platform also emphasizes the power of inspiring content.
Users can share uplifting quotes, motivational stories, or personal achievements, creating a positive and supportive environment for others. RealSpot aims to foster a community where individuals can uplift and inspire each other, ultimately creating a network of trendsetters who positively influence their surroundings. Additionally, RealSpot recognizes the importance of music in shaping experiences and emotions. Users can share their favorite song lyrics, playlists, or music recommendations, allowing others to discover new tunes and connect through the universal language of music. This feature adds a unique dimension to the platform, enhancing the overall user experience and fostering a sense of unity through shared musical interests.
How does it work?
The RealSpot app provides businesses with valuable insights and analytics on customer behavior and preferences. By analyzing this data, businesses can tailor their marketing strategies and offerings to better meet the needs and desires of their target audience. This data-driven approach can help businesses attract new customers, retain existing ones, and ultimately drive growth and success.
Furthermore, the RealSpot app offers a convenient platform for businesses to manage their online presence and reputation. With features such as review monitoring and responding, businesses can address customer feedback in a timely and professional manner, enhancing their credibility and trustworthiness in the eyes of potential customers.
Meet Suzanne Martin, Founder and CEO
Following a cultural awakening, the trend of deleting social media accounts is gaining traction. While this may seem like a solution for self-preservation, as Suzanne Martin, Founder and CEO, did almost a decade ago, it leaves over 90% of the world’s small businesses vulnerable, relying solely on social media for affordable reach. RealSpot acknowledges the pandemic of misinformation entrenched in legacy social media platforms, alongside the global business crisis exacerbated by recent events.
By merging traditional marketing concepts with modern technology, RealSpot introduces influencer marketing to small businesses, empowering everyday individuals as the new wave of influencers. As both an artist and a tech founder, Suzanne Martin combines her passion for creativity and innovation to cultivate a more authentic social media experience. RealSpot, a mobile app, eliminates features that foster fake news, social competition, and online harassment, encouraging users to embrace their true selves, unfiltered and unapologetic.
Moreover, RealSpot incentivizes locals to celebrate their everyday moments, contributing to the financial well-being of their communities. Launched in 2021 in collaboration with Fueled, a renowned app development company, and Tempest House on the West Coast, RealSpot has evolved its strategy pre-launch. Suzanne Martin spearheads the vision, strategy, and implementation of RealSpot, collaborating with a skilled and diverse team comprising developers, designers, and marketers. Leveraging her expertise in partnerships, communication, and media, she advocates for the app and its core values.
Suzanne Martin’s objective is to establish RealSpot as a global platform empowering individuals to support local businesses while sharing their narratives, free from judgment and verbal expression, all while promoting real-life choices. Just as people utilize services like Uber and DoorDash, RealSpot aims to become an integral part of everyday life, empowering users to “spot” and cherish the moments that matter most.