Pendulum: Proactively identify risks and opportunities to provide actionable insights for brand, security, and government teams

At the heart of the Pendulum platform is a profound understanding of how audio and video content influences public perception. In an era where text is increasingly seen as outdated, Pendulum provides unique insights into critical topics, communities, narratives, and claims, including their dissemination and significance. This enables customers to swiftly and effectively respond to emerging trends and potential risks.

Pendulum utilizes advanced AI to transform online discussions into a landscape where corporations remain vulnerable, surpassing what other technologies can accomplish. By monitoring social media platforms—from TikTok and YouTube to BitChute and Instagram—the platform accurately tracks the rapid movement of content and processes large volumes of data swiftly to generate summaries and reports automatically.

This capability empowers communication teams to be more proactive, allowing them to prepare for crises in advance and hasten decision-making. With Pendulum, teams can effortlessly oversee broader brand conversations across various platforms and gain crucial insights into key communities, audiences, and influencers.

Designed with government agencies and risk intelligence departments in mind, Pendulum employs protected machine learning techniques to analyze massive datasets. This process reveals critical intelligence and highlights harmful content for improved decision-making, ensuring organizations stay ahead of potential threats.

A standout feature of Pendulum is its RiskWand product, which automates horizon scanning to identify potential threats and distill information into easily digestible stories. This tool enables rapid assessments of the relevance of these insights, facilitating better decision-making. Additionally, Pendulum’s ElectionIQ solution offers an in-depth view of online narratives shaping the 2024 US election, helping organizations monitor key issues, influential voices, and policy drivers.

To this end, Pendulum has created a platform that allows customers to actively engage with online narratives. Leveraging cutting-edge AI technology and proprietary machine learning algorithms, Pendulum provides unmatched visibility into critical topics, communities, narratives, and claims. This empowers corporate communications, public affairs, government agencies, and risk intelligence teams to eliminate blind spots and derive actionable insights, enhancing decision-making capabilities.

With comprehensive coverage of video, audio, and text content, Pendulum enables organizations to proactively address both risks and opportunities, maintain a competitive edge, and gain strategic advantages. By automating horizon scanning and transforming insight data into clear narratives, Pendulum modernizes how organizations navigate online narratives, simplifying informed decision-making in today’s rapidly evolving digital landscape.

Mark Listes, Chief Executive Officer and Co-Founder

Mark Listes specializes in building and growing companies and organizations that address complex problems. As the current leader of Pendulum, he is focused on providing a real solution to mitigate the risks associated with harmful narratives. The company is currently hiring, and Mark encourages individuals with a passion for solving hard problems, combating mis/disinformation, or open-source intelligence to reach out.

Prior to his current role, Mark had a track record of building and growing organizations that tackled challenging problems in Defense Innovation, Nation-State Election Interference, early-stage company growth, and Civil/Voting Rights.

“We operate across 75 different languages, supporting both search and result translation.”