Drift helpsits customers deliver the right experience at every touchpoint of the buyer journey. A Salesloft company

In today’s digital era, businesses are constantly seeking innovative ways to engage with their potential customers and drive revenue growth. Amidst the ever-increasing competition, standing out and providing personalized experiences to buyers has become crucial. This is where Drift, an AI-powered buyer engagement platform, comes into play. Drift, powered by Lift AI, enables businesses to uncover more quality pipeline from anonymous web traffic, deliver better buyer experiences for known accounts, and increase sales efficiency and velocity.

Uncovering More Quality Pipeline from Anonymous Web Traffic: Drift Engage, powered by Lift AI, helps businesses discover new revenue opportunities from previously unknown, anonymous traffic. By seamlessly triggering relevant playbooks to engage, nurture, and qualify these visitors, businesses can transform anonymous traffic into valuable leads. This feature enables companies to expand their reach and tap into potential markets they may have overlooked in the past.

Delivering Better Buyer Experiences for Known Accounts: Drift Engage ensures that high-intent accounts receive the red-carpet treatment. By offering 1:1 chats and meetings, businesses can convert these accounts more effectively. This personalized approach not only enhances customer satisfaction but also increases the likelihood of converting prospects into loyal customers.

Increasing Sales Efficiency and Velocity: Drift Engage streamlines the sales process by fast-tracking high-intent visitors directly to sales teams, while continuing to nurture lower-intent visitors until they are ready to buy. This approach helps businesses optimize their sales efforts, reduce the time spent on less promising leads, and ultimately accelerate the sales cycle.

Key Features of Drift Conversational Sales

Prioritizing the Right Buyers: Drift’s real-time notifications and AI-powered insights provide businesses with visibility into buyer intent based on their engagement with specific web pages and sales touchpoints. This information allows companies to target the right buyers at the right time with the most relevant messages.

Bridging the Outbound-Inbound Gap: Drift empowers businesses to initiate intelligent conversations with potential customers when they are most engaged, ensuring that valuable opportunities are not missed. The platform also provides engagement insights to personalize prospecting efforts for increased effectiveness.

Rehumanizing Digital Conversations

While chat is the cornerstone of Drift, it goes beyond by enabling businesses to create hyper-personalized videos, emails, and messages at every stage of the customer journey. By rehumanizing digital interactions, companies can build trust, nurture relationships, and ultimately close bigger deals with less effort.

Never Missing an Opportunity: Drift ensures that businesses never miss a chance to connect with high-value accounts by providing real-time alerts when these accounts visit their website or by offering Live View to see who is on their website in real-time. With the ability to filter by account, geography, and web page, businesses can focus on the accounts that matter most to them.

Conversational AI

Making It Easier to Buy from You: Drift’s AI chatbots enable buyers to use their own words, resulting in practical, 1:1 experiences tailored to their needs. This approach not only enhances the customer experience but also leads to increased pipeline, shorter deal cycles, and improved marketing ROI.

One Size Doesn’t Fit All: Businesses can customize Drift’s suite of AI tools according to their specific needs. Whether they want to add sophisticated AI chatbots to their website or use a single feature like GPT Suggested Replies to save their team time, Drift offers flexibility to adapt to various business requirements.

AI That’s Ready When You Are: Drift’s Conversational AI is designed to be easy to implement and requires no coding knowledge. It comes with 60+ topics ready for use on day one and can train the model 5x faster than traditional methods. This makes it an ideal solution for marketers who want to focus on delivering valuable experiences for buyers rather than spending time on data science.

Meet Scott Ernst/Chief Executive Officer

Scott Ernst brings over three decades of experience at the intersection of marketing technology and consumer data. Most recently, he was CEO of Tubular Labs, the leading SaaS insights and measurement authority for social video helping marketers, publishers and platforms navigate the transition from linear TV to digital video.

Prior to Tubular, he was Global CEO of Macromill, a Tokyo-based global marketing research business, where he partnered with Bain Capital to open 20 new offices around the world, add over 1,000 new employees to the team, drive revenue growth to over $400M and lead the company through a successful IPO.

“We are creating a world where AI works for humans to turn conversations into relationships.”