DreamFolks: Transforming Travel Experience with Innovation and Customer-Centricity

In today’s fast-paced and increasingly connected world, travel has become integral to modern life. With the rise of credit card networks, banks, and OTAs, the travel industry has witnessed a significant shift in the way travelers experience their journeys. Against this backdrop, DreamFolks was founded with the mission to deliver maximum comfort and convenience to travelers throughout their travel journey. The company began with airport lounge services and has since expanded to become India’s largest end-to-end travel and lifestyle experiences company.

Genesis and Milestones

DreamFolks’ journey began with a passion for transforming the airport environment into a haven for travelers. The company enabled its clients – prominent card networks, banks, airlines, OTAs, and corporates – to provide premium benefits to their end-customers like lounge access, meet & assist services, airport transfers, F&B, spa access, nap rooms, golf, and more. DreamFolks’ proprietary technology solution enabled frictionless delivery at scale, allowing it to expand beyond airport services into a comprehensive travel-lifestyle ecosystem.

Some key milestones in the company’s growth and success include:

• Developing a proprietary tech platform that facilitated the expansion of the company beyond airport lounges.
• Getting converted into a public limited company and listing on NSE & BSE.
• Adding new services like golf, beauty & grooming, travel SIM, gifting services, visa services, healthcare, etc. to enhance the array of services offered to customers.
• Launching DreamFolks exclusive memberships tailored for both corporate entities and individuals.
• Deploying innovative solutions like QR-enabled web access and self-check-in kiosks at high-traffic airport lounges.

Addressing Unique Needs and Challenges

At DreamFolks, the team stays attuned to the evolving desires of travelers, prioritizing the enhancement of experiences throughout their journey. Its products and services address the unique needs and challenges faced by its target customers by offering an array of services beyond lounges, including spa sessions, F&B, airport transfers, meet & greet services, golf, and more. The company’s advanced technology platform and strong client relationships enable it to respond to the demands of passengers seeking relaxation and a seamless experience.

Ensuring Healthy Work-Life Balance

DreamFolks is committed to nurturing a culture that prioritizes the well-being of its employees. It emphasizes the importance of setting clear boundaries between work and personal time, fostering open communication and mutual respect. The company invests in employee development and well-being through regular workshops & training sessions. Leading by example, the DreamFolks leadership team actively promotes work-life balance and wellness principles.

Maintaining Competitive Edge

When DreamFolks first stepped into India’s airport services landscape, the sector was already dominated by established players with years of experience in travel services. However, DreamFolks recognized untapped opportunities to better meet the evolving needs of both customers and clients through a unique blend of hospitality and technological prowess.

DreamFolks maintains a competitive edge in the industry by leveraging its proprietary technology platform, which enables seamless management of cardholders’ benefits and personalized service experiences. In today’s landscape, DreamFolks has emerged as the sole provider offering hybrid access methods for lounge access, alongside traditional methods like credit/debit cards. The company’s innovative solutions, such as QR-based web access and self check-in kiosks stationed in high-traffic airports, helps reduce wait times and optimize lounge occupancy. These industry-first solutions have helped DreamFolks maintain its competitive edge in India, offering customers with an array of choices and experiences.

Encouraging Innovation and Creativity

DreamFolks encourages innovation and creativity by embracing “smart failures” as crucial learning experiences. It celebrates bold visions by empowering individuals as champions of change and rewarding them for pushing boundaries. Cross-pollination of ideas is another cornerstone of DreamFolks’ approach, allowing it to pioneer industry-first initiatives and forge enduring partnerships.

Prioritizing Customer Satisfaction

DreamFolks commitment to expanding and customizing premium service offerings persists, with a strong focus on grasping both client aspirations and customer inclinations. It prioritizes customer satisfaction by ensuring that its clients have a one-stop solution for their diverse needs – a single destination for their multifaceted requirements.

Measuring Success

The organization employs a comprehensive set of metrics to gauge its success and drive continuous improvement. Its approach integrates traditional performance indicators with measures that reflect its commitment to innovation and customer satisfaction. DreamFolks focuses on financial performance metrics like revenue growth, market expansion in previously untapped segments, and return on investment (ROI) from partnerships.

Future Growth Plans

With the growing credit card penetration and an uptick in travel, DreamFolks is poised for substantial growth. The company plans to expand its presence in India across travel & lifestyle services, deepen penetration in Tier 2 and 3 cities, and take its full-stack platform suite abroad. Their goal is to emerge as a globally trusted brand elevating the end-to-end traveler experience and relationships for clients across geographies.

Driving Innovation: Liberatha Kallat’s Leadership in Transforming DreamFolks into a Leading Force in India’s Airport Services Industry

Liberatha Kallat, the founder of DreamFolks, has played a crucial role in leading the company to become a prominent player in the Indian airport services aggregation industry. With her expertise gained from working with Plaza Premium and other renowned companies in the hospitality industry, Liberatha has been able to foresee the potential for growth in the airport services market. By offering a personalized airport experience to travelers, DreamFolks has gained a competitive advantage and established a strong presence in the industry. Today, the company serves major card networks, leading card issuers, airlines, online travel agencies, and enterprises in India.

“We currently command a remarkable 90% market share in India’s domestic lounge access market for debit and credit card programs.”