“We Strive To Make Credit Card Processing As Simple As Possible”

Digitization has revolutionized our lifestyle, right from how we shop to how we pay for it. When it comes to payments, gone are the days of cash withdrawals. Money transfers with just a tap or a swipe are welcomed with open arms today. Gravity Payments is one such company that has played a vital part when it comes to modern payment methods

It all began with ChargeItPro. The company was launched in 2009, which grew and bloomed to become a part of Gravity Payments today. Originally, ChargeItPro was established to provide payment integration solutions for point-of-sale companies serving the country’s independent merchants.

Built on virtues of simplicity, great support, and tailored integrations, the company flourished and succeeded beyond what the originators believed possible. At the same time, ChargeItPro noticed Gravity Payments that offered a complementary solution. They realized that forming a partnership would further enhance the company to grow and thrive.

Pioneering Payments Services

While we know that two companies, Gravity Payments and ChargeItPro joined hands together to provide one of the best payment solutions, we still need to know who they are exactly. For one, Gravity Payments is a company that credit card payment processing merchants trust.

“We started Gravity Payments because we saw independent businesses being overcharged and underserved by their credit card processor,” explains the company. “We knew that wasn’t right, so we decided to lower costs, be completely transparent, and provide better service for community business owners.”

More importantly, Gravity Payments believes that the only way to do business is by serving others. And this is a philosophy that’s embedded in their foundation. “We’re here to support independent business owners and take one more worry off their back—by accepting payments, consulting on business solutions, and providing great customer service,” notes the company.

Additionally, the company also stands by these values, namely: Creative leadership where growth and innovation are inspired through learning and bold action; Passion for progress where there’s an uncompromising focus on impact and excellence; and Responsibility with honesty, integrity, and thoughtfulness.

What Makes Gravity Payments Unique

“We created Gravity Payments because thousands of hard-working business owners were being overcharged and underserved by credit card processors,” notes the company. Today, there are more than 13,000 merchants across America partnering with the company, saving them millions in fees and hours.

But the key highlight with Gravity Payments is its high transparency. “We are devoted to complete transparency. We don’t confuse our community business owners with credit card gibberish or hide anything in the fine print,” says Gravity Payments. At the same time, the company’s founder and CEO Dan Prince has chalked out the values-based philosophy that’s deeply concreted into the company’s foundation.

Dan Price, Co-Founder and CEO

Meet The Leader

Raised in rural Idaho, far from the closest neighbor, Dan Price started Gravity Payments from his university dorm room when he was just 19 years old. Although music was his passion growing up, Dan discovered his lifelong mission when he found many small business owners in his community were being taken advantage of by their credit card processors. He knew that wasn’t right, so he rolled up his sleeves and began disrupting the typical way business is done.

As he told Entrepreneur Magazine, “I never intended to make a lot of money, or really any. I was really upset at this industry for the way they were treating my clients, and I just wanted to blow the whole thing up.”

Dan shaped Gravity on a different set of values not normally seen in the workplace —honesty, transparency, and responsibility. These simple values have made Dan and the Gravity team a trusted name in credit card processing. Today, independent businesses across all 50 states trust Gravity to save them millions in fees and hours in frustration by making it easy and simple for them to accept payments.

Changing The Way Business Is Done

It is well known that Dan is a celebrated entrepreneur, but what sets him apart is his conviction to do what he believes is right, even if it’s unpopular. His mission is to create a world where values-based companies reshape the economy, so business stops being about making the most money possible. Instead, he wants leaders to recognize that business should be about purpose, service, and making a difference. Dan believes it’s not about doing business as usual anymore, but doing business better.

“And our dedication to eliminating the headaches, hassles, and hidden fees associated with credit card processing remains as steadfast as ever.”

“We started our company to help our community businesses because they deserve the same great customer service and low prices that big corporate businesses get. And we’ve grown our company by earning the trust of each and every one of our valued customers.”