Selling Simplified Group, Inc. (SSG) Helping People Make Meaningful B2B Connections

Selling Simplified Group, Inc. (SSG) is a renowned and innovative B2B demand gen company, controlling more than 160M+ global records. Selling Simplified provides a complete suite of martech solutions, including data-driven demand gen and analytics, with a core mission of helping businesses form better B2B connections.

A human-centered approach to marketing

According to many of their clients, the Selling Simplified approach is out-of-the-box and unique. The company believes that hyper-localization and client service go hand-in-hand. To that end, SSG caters many of its solutions to businesses around the world by creating jobs in sales and customer service at a local level, ensuring a deep understanding of cultural nuance and providing native-language support.

In the Digital Age, quality data plays a crucial role in understanding the market and empathizing with the buyer’s evolving needs. Data is an incredibly personal form of currency that, when mishandled, can have dangerous effects. Selling Simplified has always taken data security and privacy seriously, and Chief Executive Officer & President Michael Whife considers this a major responsibility for him and his company.

Selling Simplified also believes in serving the community and in corporate social responsibility. Leadership strives to support and embrace local cultures and languages by hiring locals and collectively contributing to the world. This model is part of the business’s hyper-localization approach, coined by Whife and SSG leadership.

Products that drive growth

Selling Simplified takes a holistic, integrated approach to data-driven demand gen. The company aims to help businesses grow through its proprietary innovative martech solutions. These solutions focus on tracking user engagement and content consumption, creating a profile of intent around each record. SSG’s two main product offerings are:

Visionayr: This all-in-one marketing solution is designed to give B2B marketers a real-time view of organic demand and intent surrounding their products and customers. Operating atop SSG’s robust global database of 160M+ global B2B records, Visionayr offers a unique way to share content, track engagement, and drive high quality demand.

Integrated Programmatic: The SSG approach to programmatic display hinges on first-party data. While third-party data is costly and assumptions-based, first-party data ensures 100% targeting accuracy. Our programmatic offerings can be leveraged in any multichannel lead gen strategy, ensuring targeting efficiencies and reducing ad spend waste.

Success through teamwork

Many leaders on the management team have been with the company for more than five years. Thanks to an outstanding leadership team, SSG has an environment that nurtures and cultivates employees as professionals in the industry and allows them to grow within the organization. Many members of the same management team have had the opportunity to travel to regional offices, gain new cultural experiences, and even live abroad.

The quality of the team has led to an increase in the number of clients in their portfolio; in 2020 alone, Selling Simplified added more than 200 new clients globally. And with 94 new employees onboarded last year, plus an additional five new offices opened around the world, SSG is growing quickly.

Looking Ahead

As the company continues to gain midsize status, Whife sees Selling Simplified becoming a truly viable competitor to top publisher and demand gen companies. While their presence in the Asia Pacific region continues to grow and further cement their status as APAC market leaders, Whife has expansion plans for Europe, North America, and Latin America.

Around the world, Selling Simplified captures data in-language, and all their records come from a subscriber opt-in network that complies with global privacy & data regulations. As they continue to open offices around the world and build a data capture system that mirrors the nuance of those regions, they are positioned to be the largest demand generation and data service provider in APAC and a competitive force in the world.

Selling Simplified also researches market trends to understand evolving needs and continues to set up global operations in an agile fashion. The company focuses on developing tools that improve their global database and add intelligence to the data. In the future, Whife intends to adapt their products and hone their hyper-localized approach to demand gen, highlighting their opt-in framework that guarantees real-time, quality intent data for clients.