Twitter

When you visit the Twitter website, you will come face to face with the company’s purpose – the why of its existence – “We serve the public conversation,” the website says.

The global and extremely popular brand has a robust set of principles that guide the organization towards the artificial intelligence driven future.

Promoting health:
Freedom of speech is a fundamental human right — but freedom to have that speech amplified by Twitter is not. Our rules exist to promote healthy conversations.

Earning People’s Trust:
Twitter is what’s happening to stay reliable and credible, we must always be earning your trust.

Making it Straightforward:
Simple is good, but straightforward is better. Our product, our behavior, and our work habits should all be transparent and to the point.

Uniting Profit and Purpose:
Twitter is a purpose-driven company that does good. Visit Twitter for Good to find out more about how we tie philanthropy to our business objectives.

Being Fast, Free, and Fun:
We should move fast, feel free to be ourselves, and have fun. That’s Twitter.

The Leadership

The board of Twitter and the leadership team are guided by Twitter’s principles and responsible for shaping the next era of growth and social responsibility.

Parag Agrawal is the chief executive officer. He joined Twitter in 2011 and served as chief technology officer (CTO) from October 2017 to November 2021. As CTO, he was responsible for Twitter’s technical strategy, leading work to improve development velocity while advancing the state of Machine Learning across the company.

Prior to being appointed CTO, Parag had risen to be Twitter’s first Distinguished Engineer due to his work across revenue and consumer engineering, including his impact on the re-acceleration of audience growth in 2016 and 2017.
Parag holds a Ph.D. in computer science from Stanford University and a bachelor’s degree in computer science and engineering from the Indian Institute of Technology, Bombay.

Parag joined Twitter in 2011. Before that, he briefly worked at Microsoft, AT&T and Yahoo. In all three companies, his work was primarily research-oriented. Initially, he worked on ad-related products at Twitter, but gradually, he also dabbled in artificial intelligence. In 2017, when he was promoted to the role of Twitter CTO.

In his email sent to all Twitter employees, Outgoing CEO Jack Dorsey wrote: “The board ran a rigorous process considering all options and unanimously appointed Parag. He’s been my choice for some time, given how deeply he understands the company and its needs. Parag has been behind every critical decision that helped turn this company around. He’s curious, probing, rational, creative, demanding, self-aware, and humble. He leads with heart and soul and is someone I learn from daily. My trust in him as our CEO is bone-deep.”

In his first public appearance as CEO, Agrawal says his top priority is “improving our execution” and streamlining how Twitter operates.

Twitter CSR

The company’s mission is to use the positive power of Twitter to strengthen communities through its platform, people, and profits. The company has many social initiatives.

Internet Safety and Education:
They help people understand healthy digital habits and online safety. They support organizations that tackle issues like bullying, abuse, and hate speech.

Freedom of Speech and Civil Liberties:
They support initiatives that defend and respect all voices by promoting free expression and defending civil liberties.

Equality:
They support equality and universal acceptance for all people and recognize that while talent is found everywhere, opportunity is not. They work with organizations dedicated to promoting equal opportunity, particularly in science, technology, engineering, arts, and mathematics (STEAM).

Environmental Conservation and Sustainability:
They work with nongovernmental organizations (NGOs) around the globe to harness the power of Twitter to raise awareness and encourage action to protect environmental conservation and sustainability.

Crisis and Emergency Response:
When emergencies and natural disasters strike, they offer tools and programs that help people around the world with communication and humanitarian response

Twitter for Good Day

Twice a year, they organize Twitter for Good Day, a company-wide day of service in which employees around the world come together to make an impact in their local communities.

Donation Matching:
Twitter matches donations of up to $2,000 per employee to eligible nonprofits around the world.

Ongoing Volunteerism:
Twitter employees support the work of community partners by volunteering for ongoing and one-time projects throughout the year.

Hack for Good:
During their annual Hack Week, they encourage and empower employees to pitch and develop ideas that further Twitter as a force for good in the world.

Future Outlook

The company is focused on developing a set of open and decentralized standards that would give users more control of their content, help social media companies collaborate on how posts are promoted, and potentially allow for more effective management of misinformation and other harmful content.