Zeotap: An Enterprise CDP to power use cases that drive more personalized Business Outcomes

In the fast-paced world of business, where companies strive to deliver personalized and data-driven customer experiences, Zeotap has emerged as a beacon of innovation, privacy, and customer success. Born in Berlin in 2014, Zeotap envisioned a future where companies could monetize their customer data while prioritizing privacy and compliance. Their mission is to empower brands to achieve their desired business outcomes across marketing, sales, and customer service.

Zeotap’s journey began with the goal of providing high-quality data to marketers. However, they soon realized that brands needed to create multi-channel personalized experiences using customer data. This realization led to the development of their Customer Data Platform (CDP) in 2020, a natively integrated SaaS suite built on the Google Cloud Platform.

Today, Zeotap offers two products that cater to the diverse needs of businesses: the Customer Data Platform and Zeotap Data. The CDP empowers brands to seamlessly integrate, unify, segment, and orchestrate customer data, enabling them to deliver targeted and personalized experiences. Zeotap Data provides people-based, deterministic data with over 500 million unique IDs, ensuring that businesses have access to high-quality, fully-consented, GDPR, and ePrivacy compliant data.

The name Zeotap is a unique blend of “Zeo” and “tap,” drawing inspiration from “Zeolite,” a mineral that transforms crude oil into valuable resources. This analogy reflects Zeotap’s ability to transform customer data into actionable insights for businesses. The company’s values – Pioneer, Adaptive, Challenger, and Trustworthy – serve as the guiding principles for their interactions with customers, prospects, and team members. These values drive Zeotap to think outside the box, adapt to changing circumstances, challenge the status quo, and act with integrity and accountability.

Zeotap CDP stands out in the market due to its ease of use, turnkey activation, and ability to integrate with multiple destinations. By offering a no-code interface, businesses can unlock the power of machine learning without the need for data scientists. Additionally, Zeotap CDP simplifies data privacy compliance by providing an intuitive self-serve interface for privacy management tasks and incorporating data observability with audit logs for complete data health management.

The decision to name the company “Zeotap” is deeply rooted in the symbolism of the mineral “Zeolite.” Zeolite is known for its ability to transform crude oil into valuable resources, much like how Zeotap’s technology transforms customer data into actionable insights for businesses. The word “Zeo” in Zeotap symbolizes the company’s ability to help businesses get the most impactful results from their data at ease and scale, just like opening a tap and letting it flow. Thus, the name Zeotap encapsulates the company’s commitment to providing businesses with the tools they need to succeed in the data-driven era.

As a company that values innovation, Zeotap continuously strives to push boundaries and deliver value through cutting-edge technology. Their Pioneer value embodies this spirit of daring to be different and taking risks to explore new avenues for growth and improvement. Zeotap’s Adaptive value reflects their ability to remain flexible and responsive to changing circumstances, allowing them to stay agile in an ever-evolving industry.

In addition to their innovative spirit, Zeotap also places a strong emphasis on customersuccess. The Challenger value represents their commitment to challenging the status quo and encouraging businesses to rethink their approach to customer data management. By doing so, Zeotap empowers companies to break free from traditional limitations and unlock new possibilities in their data-driven strategies.

At the core of Zeotap’s values is the Trustworthy principle, which guides their interactions with customers, prospects, and team members. Zeotap understands that trust is the foundation of any successful business relationship. By acting with integrity and accountability, they build trust with their clients and foster long-lasting partnerships. This trust is further reinforced by Zeotap’s commitment to data privacy and compliance.

In an era where data privacy concerns are at the forefront of consumers’ minds, Zeotap’s dedication to privacy sets them apart from competitors. Their products and services are designed with privacy in mind, ensuring that businesses can leverage customer data without compromising on compliance. Zeotap Data provides fully-consented, GDPR, and ePrivacy compliant data, giving businesses peace of mind while they focus on delivering personalized experiences.

Zeotap’s CDP also prioritizes privacy, offering an intuitive self-serve interface for privacy management tasks. This feature allows businesses to easily manage their data privacy compliance needs, further solidifying Zeotap’s commitment to trust and transparency. Additionally, the platform incorporates data observability with audit logs, ensuring complete data health management and maintaining the highest standards of data quality and security.

As a result of their unwavering commitment to innovation, privacy, and customer success, Zeotap has established itself as a leading player in the CDP market. Their solutions have been recognized by industry experts and have earned them numerous accolades, including being named a Leader in the 2021 Gartner Magic Quadrant for CDPs. This recognition highlights Zeotap’s ability to execute and complete its vision in the CDP space, solidifying their position as a pioneer in the industry.

Meet Daniel Heer, CEO/Founder ZEOTAP

“We believe in rapid deployment (start with use cases not data sources), focused use case execution and fast time to value. CDP does not have to be complicated.”