Reliance Retail's Tira Launches Luxury Skincare Brand Augustinus Bader in India
Tira, the beauty platform of Reliance Retail, has formally brought Augustinus Bader to the Indian beauty market. The brand, which is a premium luxury skincare and haircare brand, will be available exclusively in the country. Founded by Professor Augustinus Bader in 2018, this brand shot to fame with its unique approach to beauty by using proprietary TFC8 technology that enhances the ability of one's body to renew and rejuvenate.
Bhakti Modi, Co-founder of Tira, while talking to us about this partnership said this launch of Augustinus Bader is "very important" to Tira's mission of bringing international beauty brands to Indian consumers. "We are excited to offer our customers the high-quality skincare solutions of Augustinus Bader, reflecting our commitment to excellence and innovation," Modi added.
Charles Rosier, Co-Founder and CEO of Augustinus Bader, also added: "We are happy to partner with Tira, uniquely positioned to take our brand to the discerning beauty connoisseur across India.".
The Cream and The Rich Cream are two of the main products of Augustinus Bader, providing deep hydration and comprehensive skin health. The entire Augustinus Bader collection can be shopped for on Tira's e-commerce platform and through its department stores scattered across major Indian cities like Mumbai, Delhi, Hyderabad, and Bangalore.
Tira was launched officially in April 2023 but has since become an international and local spot for many beauty brands. It owns an easy-to-browse website, mobile application, abundant beauty content, and tutorials that assist consumers along the journey of skin care. However, for those who like experiences with human touches, Tira also provides its physical stores with features such as skincare consultations and virtual try-ons.
From intensive research in stem cell biology, Augustinus Bader has developed a full range of skincare and haircare products that have received numerous accolades in the beauty industry. This brand continues to remind consumers of the importance of science-backed efficacy and quality in attaining luxury and innovative solutions in skincare.
With Augustinus Bader on Tira, luxury becomes approachable for Indian beauty enthusiasts, much closer to their fingertips, so to speak, promising to revolutionize the skincare routine in the years to come.
