Pepper Content Wins Digital Mandate for French Essence
Pepper Content has bagged a big win with the digital mandate of French Essence, one of the leading brands in the category. In this marquee partnership, Pepper Content will manage the French Essence digital marketing mandates and focus on creating relatable content that builds brand love and loyalty.
It will involve a team of content creators at Pepper Content who will develop personally relevant content across different audience segments and all stages in the marketing funnel. Furthermore, AI technological capability will be used in order to further enhance and transform content for the brand. The move is aimed at helping French Essence connect emotionally with its audience and drive long-term brand loyalty.
"Content today plays a huge role in the digital landscape," says Nidhi Gupta, Chief Marketing Officer at French Essence. "Consumers get bombarded with oodles of content every day; hence, making relatable content that cuts all the noise really matters. We are further excited to partner with Pepper Content on this content transformation journey, wherein their rich experience in churning out engaging content across digital channels, social media platforms, and Search Engine Results Pages will help."
He added, "Anirudh Singla, founder & CEO, Pepper Content said that the platform was elated over this association.". "French Essence understands the power of storytelling, and we're passionate about helping them craft content that speaks to their audience. By developing relatable content for multiple segments of an audience all along the marketing funnel, through our very own creator ecosystem, coupled with tech and AI, we at French Essence will not only build brand awareness but also foster deep connections that lead to lasting customer love. This is a special win for Pepper Content, and we can't wait to enable content transformation into French Essence's brand story."
